Partners in Kind Productions

Building a Purpose-Driven Brand for a Social Impact Organization

Partners in Kind Productions is a media and entertainment company that develops and invests in film, television, and other creative projects with purpose at their core. Their mission is to spark real acts of kindness and compassion, build community, and generate momentum around social change. At the intersection of impact and entertainment, Partners in Kind centers storytelling as a force for connection and inspiration.

Role

Senior Designer

Company

Doodle + Code

Key Contributions

Concepting
Logo Design
Visual Identity
Brand Collateral
Digital Design
Web Design
Web Development

Tools & Platforms

Illustrator
Photoshop
XD
WordPress
Elementor

The Brand Identity

The goal of this branding project was to capture that sense of heart and community in a visual identity that feels uplifting, approachable, and built for impact. The logo pairs clean, contemporary typography with soft, rounded edges and a vibrant palette to reflect both professionalism and kindness.

The Brand Identity

The goal of this branding project was to capture that sense of heart and community in a visual identity that feels uplifting, approachable, and built for impact. The logo pairs clean, contemporary typography with soft, rounded edges and a vibrant palette to reflect both professionalism and kindness.

A Mark Built Out of Symbolism

A custom icon incorporates a heart—symbolizing compassion and cleverly forming the “K” in “PIK”—to anchor the brand’s mission. The bold, full-spectrum color system reinforces their values of unity, diversity, and inclusivity, while accent hues bring energy and flexibility across applications.