SUP Tropical Yoga Miami
SUP Tropical Yoga is a Miami-based brand that blends the serenity of yoga with the energy of water sports. Setting this brand apart from other yoga brands, SUP Tropical Yoga is a beachy water sport that can embody a slightly different feeling than a typical yoga brand design. To acheive this character, a more surf-style aesthetic paired with a color palette that reflects the distinct and vibrant Miami aesthetic creates a visual identity that feels both refreshing and unmistakably local.
Role
Sole Designer
Company
Freelance
Focus Areas:
Branding
Logo Design
Illustration
Print Design
Tools & Platforms
Illustrator
Photoshop
Iconography
Balance, Yoga, Nature, Water. I created an icon for the brand that embodies all of the pillars of the brand story within one illustration. A simple, symmetrical mark that represents balance, with hints of natural elements surrounding the yogi on all sides, in a clean and modern illustration style that serves as a versatile icon. Elements of the logo are used to create and inspire an icon set for the brand.
A Palette from Paradise
Pulling from the iconic Miami color palette and colors of the hazy South Florida sunsets, the brand can truly embody the essence of its geographic location as well as the vibe of Miami. The pink of the brand colors provides a beautiful contrast to the soothing eco and water toned blues and greens, and has a hint of neon glow that is present in so many Miami buildings and designs.
