Creative Strategy & Digital Design for a Global Yoga Community

Omstars Yoga

Creative Strategy & Digital Design for a Global Yoga Community

Since 2021, I’ve been the lead freelance designer and digital marketing creative for Omstars — a global yoga education platform. I craft the visual language behind their digital campaigns across social, email, and promotional landing pages, translating marketing concepts into cohesive creative. I also support the product team with occasional UI mockups when visual direction is needed, helping maintain continuity between marketing and the platform experience.

Role

Graphic Designer
2021–2025

Company

Omstars

Key Contributions

Campaign Strategy
Digital Marketing
Email Marketing
Landing Pages
Photo Editing

Tools & Platforms

Figma
Unbounce
Klaviyo
Mailchimp
META
After Effects

Supporting Product Growth Through Thoughtful Design Updates

As the Omstars platform evolved, I collaborated on design refinements that aligned with new business needs, including expanded membership tiers. My work focused on adapting existing layouts and enhancing key touchpoints to improve clarity, usability, and overall cohesion across the experience.