Centro City Residences Miami
Marketing a New Residential Community Through a Conversion-Focused Website
The Centro City Residences website was developed to promote a new residential community in Miami, serving as a key marketing tool to drive awareness and support leasing. The experience was designed to present the project holistically—capturing its architecture, lifestyle, and neighborhood context within a cohesive digital narrative.
Brand elements were thoughtfully integrated throughout, from navigation to page structure, ensuring a consistent digital presence that reflects the development’s identity while supporting leasing objectives.
Role
Senior Designer
Company
Doodle + Code
Key Contributions
Wireframing
UX/UI Design
Web Design
Front-End Development
Tools & Platforms
Adobe XD
WordPress
Elementor
HTML/CSS
Wireframe + UX
The wireframe focused on flexibility and clarity — building a modular system that allows new tenants and events to be added easily without disrupting the layout. Each section adapts to varied content types while maintaining consistent styling, resulting in an intuitive experience that mirrors the organic flow of exploring Upper Buena Vista in person.
