Building a Conversion-Focused Website for a New Miami Residential Community
Role
Senior Designer,
Doodle + Code
Client
Upland Park Miami
Key Contributions
Wireframing
UX/UI Design
Web Design
Front-End Development
Tools & Platforms
Adobe XD
WordPress
Elementor
HTML/CSS
Project
Overview
The Brief
Introduce Upland Park’s new residential community through an intuitive digital experience that simplifies extensive property information and drives leasing inquiries.
Approach
• Designed a guided leasing journey from discovery to inquiry.
• Created a clear content hierarchy to simplify property information and reduce cognitive load.
• Strategically placed conversion points to drive tour bookings and leasing inquiries.
• Prioritized a mobile-first apartment search experience.
Outcome
A conversion-focused website that balances immersive storytelling with intuitive UX. Visitors can quickly explore the community, compare residences, and move from discovery to scheduling a tour.
Interactive Floor Plan Experience
We integrated Engrain SightMap to create a more intuitive way to browse available residences. Interactive floor plans and a mobile-friendly interface make it easier for prospective residents to browse floorplans.
Building a Cohesive Brand Experience
From the website to supporting campaign materials, I applied the brand’s visual language through typography, graphic elements, and curated lifestyle imagery to create a cohesive visual experience throughout the brand experience.
