Upper Buena Vista Miami
Creating a More Intuitive Digital Experience for a Miami Destination
Upper Buena Vista is a tropical, open-air destination in Miami known for its mix of boutiques, cafés, and wellness spaces.
The original website felt cluttered and inconsistent, with a confusing navigation and rigid layouts that didn’t adapt well to the variety of tenants. The redesign focused on creating a unified visual system and a more intuitive user experience — one that accommodates diverse businesses while maintaining a cohesive, easy-to-navigate structure that reflects the calm, organic feel of the space itself.
Role
Senior Designer
Company
Doodle + Code
Key Contributions
Wireframing
UX/UI Design
Web Design
Front-End Development
Tools & Platforms
XD
WordPress
Elementor
HTML/CSS
Wireframe + UX
The wireframe focused on flexibility and clarity — building a modular system that allows new tenants and events to be added easily without disrupting the layout. Each section adapts to varied content types while maintaining consistent styling, resulting in an intuitive experience that mirrors the organic flow of exploring Upper Buena Vista in person.
